Remember the past

What you have imagined all occurred starting in 1979 with the second Arab oil embargo. The price of oil doubled for the second time in the decade and immediately all Americans were consumed with saving oil and as a result . . .

BEHAVIOR CHANGED


So we parked our dinosaurs and drove them as carefully as possible.








We took public transportation whenever we could.












We turned out lights and turned down thermostats.














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THEN PURCHASING CHANGED




We went right out and purchased fuel efficient cars.

















We insulated our homes from the cellar to the dome and took care of the windows as well.














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FINALLY PRODUCT DEVEPOLMENT CHANGED

Products like double-paned windows and energy star appliances were developed.































We started harnessing passive solar and wind energy for our use.






As a result of our concerted efforts our consumption of oil went from 18.9 million barrels a day in 1978 to 15.2 million barrels a day in 1983 and the price of oil went from $40 a barrel to $10 a barrel!

1979 taught us some harsh lessons. It is long past due that we profited from those lessons.