Imagine the Future
Try the following thought experiment.
Imagine you wake up and you and practically everyone else in America are conscientious about how they use energy. They don’t dally in the shower; they turn out lights when they leave the room (even the teenagers); they keep the thermostat at 65 and put on a sweater if they are cold.
When before they go out they think if they have to go; how they are going to go; if they are going to drive; and even how they are going to drive.
When they go to the store the first thing on their mind is to buy whatever is avaible that is fuel efficient or helps to save energy. Meanwhile scientists and engineers all over the country and indeed the world are working feverishly to develop products that will help Americans in their quest to save energy. Entrepreneurs are investing in these ideas in the hopes of cashing in the next great energy saving device.
As a result of all this concerted interest in saving energy within a few short years our consumption of oil falls by 20% and the price of oil falls by 75%!
You can stop imagining now. If you are over 45 all you have to do is remember. If you are less than 45 ask your parents.
What you have imagined all occurred starting in 1979 with the second Arab oil embargo. The price of oil doubled for the second time in the decade and immediately all Americans were consumed with saving oil.
Imagine you wake up and you and practically everyone else in America are conscientious about how they use energy. They don’t dally in the shower; they turn out lights when they leave the room (even the teenagers); they keep the thermostat at 65 and put on a sweater if they are cold.
When before they go out they think if they have to go; how they are going to go; if they are going to drive; and even how they are going to drive.
When they go to the store the first thing on their mind is to buy whatever is avaible that is fuel efficient or helps to save energy. Meanwhile scientists and engineers all over the country and indeed the world are working feverishly to develop products that will help Americans in their quest to save energy. Entrepreneurs are investing in these ideas in the hopes of cashing in the next great energy saving device.
As a result of all this concerted interest in saving energy within a few short years our consumption of oil falls by 20% and the price of oil falls by 75%!
You can stop imagining now. If you are over 45 all you have to do is remember. If you are less than 45 ask your parents.
What you have imagined all occurred starting in 1979 with the second Arab oil embargo. The price of oil doubled for the second time in the decade and immediately all Americans were consumed with saving oil.
posted by Geoff Berg | 9:31 PM
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